• 43.5%

  Reach of the parenting target audience

• 4.7M+

  Total video views

• 200K+

  Interactive add-on impressions

Driving IPO awareness and investor interest on TikTok through a strategy powered by Video Views and Smart+ Traffic campaigns

• €2.29

  cost per registration

• 5.03%

  click through rate

• €0.03

  cost per click

Leveraging Smart+ algorithms to deliver a highly cost-efficient App Installs campaign

• +259%

  ROI

• +27x

  Loans

• +31x

  Loans

From K-Drama to conversion: How TikTok drove loans during Buen Fin for Banco Azteca

• 8.2m

  impressions

• 24.2k

  website clicks

• 2.95%

  CTR

Increasing website visits with high impact ad formats and a major rugby sponsorship

• 50%

  Lower CPL

• 72%

  Lower CPA

• 239%

  Increase in CTR

Drives efficiency and reaches intent driven audiences with TikTok Search Ads

• +113%

  increase in conversions

• +195%

  increase in clicks

• 17%

  decrease in CPC

A highly successful lead generation campaign driven by Smart+ targeting

• 20%

  decrease in CPC​

• 70%

  increase in CTR

• 30%

  increase in ROAS​

Leveraging native content to drive outstanding growth and installs for a personal finance app ​

• +80%

  Lift registration vs Control Group

• -44%

  Business CPL

• +14%

  Conversion Rate TTAM leads to Business

Optimizing Qualified Leads with Conditional Login 2.0 on TikTok

• 63%

  decrease in CPA

• 18%

  decrease in cost per loan

• 28%

  reduction in CPM

Increasing leads with Smart+ and Deep Funnel Optimisation

• +98%

  total ad spend QoQ

• +37%

  lift in return on ad spend

• +24%

  improvement in CPM

Doubling ad spend while improving efficiency through fast creative iteration with TikTok Symphony

• 4.8%

  increase in Ad Recall

• ~20M

  Impressions

• ~20K

  H5 Carousel Image Views

How Mastercard Singapore used TikTok to champion autism awareness

• 13%

  drop in cost per unique loan approval

• 62%

  increase in conversion rate from clicks

• 5%

  lift in click-through rate

Kredivo boosts loan approvals with AI-powered Smart+ App Promotion